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Category: Strategic Management


Management, Strategic Management

What’s Your Marketing Strategy For Rebranding Your Business?

September 17, 2018

Via: Business 2 Community

If you’re rebranding your company, you’ve probably worked through many fine details to ensure the face of the business is a cohesive representation of your value proposition, accounting for customer feedback and the future markets you want to tackle. You […]


Management, Strategic Management

Ready to Rebrand? Don’t Make These 10 Mistakes

September 11, 2018

Via: Business 2 Community

A successful rebrand is a tricky thing. Do it well, and you set your brand up for a successful future. Do it poorly, and you become a punchline on the Internet (RIP to the infamous Gap logo that lasted exactly […]


Management, Strategic Management

Creating a Winning Cross-Channel Marketing Strategy

September 6, 2018

Via: Business 2 Community

Cross-channel marketing, also known as multi-channel marketing, or omni-channel marketing, relies on the use of multiple channels to reach customers. Though this approach makes marketing more complex in terms of execution, it allows customers to choose the medium they are […]


Management, Strategic Management

8 Benefits of Using Infographics in Your Content Strategy

September 5, 2018

Via: Search Engine Journal

Pitch infographics as a content format to a client or your boss and you run the risk of being met with a blank stare. Why? Because for some, infographics are a thing of the past. Infographics Aren’t Dead, They’ve Just […]


Management, Strategic Management

The Anatomy of a Perfect Instagram Business Bio: A Complete Guide

September 4, 2018

Via: Business 2 Community

On Instagram you’re given a small space to explain your business—the Instagram Business bio. This section should accurately describe your business, personality and purpose. If it’s too vague and unclear, chances are, customers won’t check out your feed and what […]


Management, Strategic Management

4 Strategies to Boost User Feedback (And Why It Matters)

August 30, 2018

Via: Business 2 Community

Are you struggling to get user feedback for your product or service? Maybe you haven’t even considered that you should be gathering user feedback? If you fall into either of those categories, you’ve come to the right place. A review […]


Management, Strategic Management

How to Create Gorgeous Marketing Videos Without Breaking Copyright Laws

August 29, 2018

Via: Business 2 Community

Copyright law is something that people associate with movies and that warning that comes on that warns people that those deviants engaging in video pirating will be found and prosecuted to the full extent of the law. That’s not the […]


Management, Strategic Management

Why Email Newsletters Need to Be Part of Your Digital Marketing Strategy

August 24, 2018

Via: Business 2 Community

Successful digital marketing requires a solid strategy. But with the flurry of new digital tools and platforms landing in marketers’ hands every day, it’s easy to overlook one of the original digital communication channels: email. There are over four billion […]


Management, Strategic Management

5 Customer Retention Strategies to Achieve Substantial Growth

August 22, 2018

Via: Business 2 Community

All companies want to grow, but not all of them know the best way to go about it. Real growth is all about maximizing the lifetime value of your customers. But to do that, it’s essential to go beyond the […]


Management, Strategic Management

How To Make Influencer Marketing Work For Your Brand

August 21, 2018

Via: Business 2 Community

This is an area of marketing that has recently become popular for brands, mainly because it is cost-effective, and just plain effective. Brands are finding that making the right connections, and having the right marketing moves, can end up giving […]