In 2018, the digital marketing landscape is more competitive than ever. With spend rising rapidly on all channels, the pressure is on digital marketers to prove their ROI and acquire more customers at lower costs. In the face of this rising pressure, many marketers believe their strategies are ineffective. In an environment where every conversion counts, optimizing for inbound calls can be the difference-maker. We’ve compiled a list of must-know statistics below.
Digital Advertising is Getting More Competitive
By 2020, business will spend $110 billion on digital advertising in the US. To put this statistic in context, businesses will spend more on digital advertising in the US in 2020 than on TV and print ads combined. It’s a powerful testament to the importance of digital advertising in the modern marketing mix.
