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3 Ways for B2B Companies to Efficiently Retain Their Customers

August 15, 2017

The marketing and business models for B2C and B2B models are different. For the latter category, strategies for nurturing existing customers are significantly more important than for the former.

For B2B companies, in contrast, the customer pool is significantly smaller, which means that losing just one customer can be catastrophic. Generally, for B2B ventures, it is better for them to focus efforts on keeping their already-existing customers.

According to a research study by Bain & Company, a 5 percent increase in the customer-retention rate can result in a 25 percent-to-95 percent increase in profits for B2B businesses.

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