Your brand is much more than a creative logo and catchy slogan. It’s the very essence of who you are, what you stand for, and what customers can expect when you engage. Your logo and slogan play a role, sure, as do the images you use, the messages you deliver, the way your employees interact with your customers, and every single thing you do. Building a strong brand takes effort, and these five steps can help.
1. Establish Your Purpose
Yes, the underlying purpose of every business is to make money. But strong brands go much deeper than that. Think about the reason your company was started, and why it continues to exist. Ponder what makes you get up in the morning and head to work.
