Like it or not, people are writing and reading online reviews of your business.
And research indicates that online reviews are a big influence on many buying decisions. In fact, 85% of consumers trust online reviews as much as personal recommendations.
As a business owner you may think online reviews are a scourge. I can understand why. We’ve all read stories about how one bad review can have a devastating impact on a company.
You may feel you have no control over what people say about your business online.