If you don’t have a social media strategy, you aren’t alone.
According to a recent survey, 50 percent of businesses admit to not having a documented social media strategy.
Uh oh?
Yes! Without a strategy, you are gambling.
Purposeful and strategic usually wins the social media game.
Here’s a step-by-step guide to creating an effective social media strategy.
1. Write an Executive Summary
Start your strategy with an executive summary.
