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Continuous Strategizing

May 13, 2024

Product Strategy and Change

Strategy means different things to different people, so let me briefly share my definition. A product strategy describes the approach chosen to make a product successful. It achieves this by stating the product’s target users and customers, the value proposition, the business goals it should meet, and its standout features. Such a strategy facilitates effective product discovery and product delivery. To put it differently, it’s virtually impossible to determine the right features and capture the right user stories if you don’t know who the users are and why they would want to use the product.

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