Content marketing is creating, publishing and promoting value-based content to attract your target audience so they get to know, like and trust you. But content marketing should not be done without a well thought-out content marketing strategy.
All major marketing activities require a well-planned strategy. Without a strategy, marketing activities become random and unfocused. Not having a strategy wastes resources on tasks that don’t help you achieve your goals. And many times, without a strategy, your marketing activities are not focused on the things that help you reach your ideal client.