Conferences are an important part of a startup’s strategy. They’re where you meet new customers and potential partners, foster existing relationships, and raise brand awareness. However, events can be a huge drain on your financial and company resources, and it’s not always easy to decide which events you should focus your efforts on. So here are some guidelines to help startups with limited budgets determine when to attend, skip, or sponsor an event.
Set a list of goals
Prior to deciding if your startup should participate in an event, it’s important to create a list of goals.
