Today more than ever, customer service really matters. Technology is starting to replace many conventional human interactions, but is that a good thing? We all know robot customer service reps fall short, and not meeting your customers’ expectations has a damaging and lasting impact on your brand. As customer service standards continue to dip, delivering outstanding customer care is a truly fantastic way to differentiate your company from the rest of the herd.
Here are our nine points to consider if you want your company to be customer-obsessed: