There’s no denying that Amazon is ruling the roost right now in the retail sector. However, just because the ecommerce giant owns the lion’s share of the market, doesn’t mean brick and mortar is obsolete. For proactive retailers, there are plenty of ways to stay relevant.
Amazon Isn’t Going Anywhere
In June 2006, Standard & Poor launched the S&P Retail Sector ETF, using the ticker symbol XRT. This ETF is used as a sort of barometer for tracking and gauging the health of the nation’s retail sector over time. While it does include some ecommerce businesses in the fund, XRT is predominantly comprised of brick and mortar retailers.
