The first time I posted content online, I did the professional thing and played it safe — and it got me nowhere.
The response to my content was dismal. Hardly anyone cared, and engagement on my blog, social media posts and podcast didn’t get the responses I had hoped for. My adherence to “professionalism” didn’t do the trick, and no one engaged or reached out. And for business, this is terrible news.
Similarly, when I search online whether it’s big brands, franchises or new entrepreneurs — I find many of them are making the same mistake. They are too professional and not personal enough, and therefore, their fans aren’t engaging and aren’t coming closer.