I was on a hike with a friend this weekend who shared with me that she is planning on starting a business. She has been working in her industry for many years, finds her employers to be disappointing at best and is sick of making money for someone else. She came to me for advice and a potential investment, but I first wanted to understand why she was starting the business in the first place.
As I interviewed her, I realized that there are four key questions that every “entrepreneur” should ask themselves before they decide to quit their day job.
