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The Key To A Great Business Strategy

February 21, 2018

Last week, I met with an old client who shared with me his company’s latest strategy pack. The document, prescribed by the Group Head Office, was 126 pages long and full of analysis, charts, tables, graphs and action plans.

There was also one page in the pack entitled, Strategy Summary, which comprised a chart containing the following:

  • A three-year sales goal;
  • Three ‘strategic priorities’, which were, in reality, performance objectives for the company’s three main sales channels;

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