Use the foundations of traditional marketing to expand your digital marketing strategy.
If you do a quick Google search of “traditional marketing,” it’s easy to notice the approach is on the decline. Articles question if traditional marketing is still alive, suggest your business should ditch it for digital or content marketing, share the disadvantages, etc.
Should you scrap traditional marketing tactics and beliefs now that we reach consumers through screens? Because social media connects nearly everyone, is it time to forget the principles of traditional marketing? Traditional marketing has launched some of the biggest companies in the world, all household names today. So, instead of leaving traditional marketing out to dry, principles and strategies should be updated and integrated into our digital strategies of the present.
