Google has done it again!
A year after setting the world on fire with the announcement of the new AdWords Experience and some sensational shots of a particularly photogenic goldendoodle, the advertising juggernaut’s Marketing Live event has yielded yet another slew of exciting new features.
Outside of the buzzwords already in vogue (machine learning, frictionless), today’s keynote focused on innovation across all Google advertising products through three core concepts: value, transparency, and trust (for advertisers and prospects alike).
