There are two types of people in this world: those that love to shop, and those that hate to shop. I would say I’m more of a hater than a lover myself, but we all have to do it from time to time.
In this consumer-driven world we live in, there are messages left, right, and sideways trying to convince us to buy one product or another. This is what makes retail marketing so darn challenging. Retailers are often fighting for attention to get prospects to hit the “buy” button or come to their brick and mortar storefront and swipe their cards. And with such a big shift to ecommerce dominating the retail space, those who are managing storefronts may be suffering.