In the past year, Google Ads paid search spend increased by 23%. In addition, nearly three-quarters of Google Ads marketers plan to increase their spend in the future. If Google Ads paid search is an important channel for you, we’ve compiled a list of best practices that can give you the edge in this increasingly competitive landscape.
1. Create Tightly-Focused Ad Groups with 5-10 Keywords
To raise your quality score, you can build tightly-focused ad groups. These small groups will keep each of your campaigns focused on a single theme or message. To determine the keywords in each ad group, you can use a keyword research tool to assess search volume and competitiveness. Groups of 5-10 keywords work best.
