When it comes to marketing your business, you can’t just focus on one technique or area to improve. No one change will do everything you need: find new customers, sell your product and keep existing people happy.
Businesses are often looking for that one magic fix to their marketing plan that can come in and save the day. That’s hoping for too much. Instead, you should be looking at the whole picture. Make tweaks and small improvements at every stage of your customer’s journey, instead of trying to find all the answers with one fix.