Personal branding as a concept is yet to shatter search records. In other words, it’s never really been a trend or area of elevated interest. In fact, even the magazine that introduced the term, Fast Company, expressed doubts over personal branding being a thing back in 2005. But fast-forward to today, and you find social media influencers who are earning anywhere between $2000 to $200,000 per social media post/video, only because they have powerful personal brands.
