I spend the majority of my time helping companies market and sell their products and services, but from time to time I engage with salespeople pitching new products to me. When I get to sit on the other side of the table, it can be an opportunity to pick up some new sales tactics – or it can be a reminder of what not to do.
I had a notable experience as I began to look for a website design agency to redesign our site. I spoke with various contacts at numerous agencies, from partners to business development managers to developers and creatives. Several left negative impressions that earned strikes against their pitch – for easily avoidable infractions.
