Sales-Qualified Leads.
In the B2B sales funnel, they’re the key that unlocks the door to a sale. They’re the leads that have been carefully and skillfully nurtured. They’re the ones, that with the right discussion points, could turn a prospect into a sale.
Or at least they should be.
But, in the world of modern marketing – with dozens of digital and traditional channels – it can be challenging to build a lead gen funnel that delivers quality – and that’s an important clarifying adjective – quality sales-qualified leads (SQL).
