In my line of work, I see a lot of different content marketing strategies and tactics. Some are definitely winners, while others are … not.
Content marketing is an incredibly powerful tool in persuading your prospect to consider your service or product offering. Research shows that 51% of B2B buyers use content when making their buying decisions, and 47% consume between three and five pieces of content before engaging with a sales rep.
Those stats represent a huge opportunity for technology companies and organizations.