Google Analytics is an invaluable resource. It offers a wealth of information that content marketers can use to build and refine their strategies. Whether it is detailed visitor demographic information or deep insights into campaign performance, it can get seriously granular regarding user behavior.
The only problem is, it doesn’t do this automatically – you have to know how to set it up right to get the most out of its capabilities. The default settings don’t support the activities listed above and the tool unfortunately isn’t that intuitive.
