Marketers constantly struggle online with all of the clutter and noise that’s on social media. Making things more difficult, the days of posting a picture with no caption or text are over, and have been for some time. Today’s consumer wants to be told a story, long or short doesn’t matter. The storytellers rule online and agencies are taking notice.
One way marketing and PR pros have been heading is toward the use of social media influencers – those with a targeted audience that follows their every move and post.
