It’s no secret that customers like to research their options before choosing a service. Today, that happens online in about five minutes. Customers search your website, your social media presence and any online reviews. They want to see if you’re doing a good job. More importantly, they want to know if they can trust you.
While it’s true that building trust is something that happens with every interaction, creating a professional brand can help you do that before your customers even talk to you. Developing a trustworthy brand is about more than just having a domain name and a hosting platform. (You should have those already!)
