We know that Facebook ads offer marketers unprecedented targeting to a variety of segments including location, demographic, interest and behavioral segmentation. But it’s learning to combine these targeting methods that separates the beginners from the experts, the puppies from the big dogs, and the eCommerce beginners from the big success stories.
The thing is, although Facebook custom audiences are hugely successful, it’s how you tweak your targeting that will ultimately determine your success. That means segmenting using interests, placements and/or exclusions is the key ingredient to Facebook marketing success and what sets the pros apart from the amateurs.
