Online shopping has become more popular, and is projected to grow even more so this holiday shopping season. According to a survey by Euclid, 42 percent of consumers plan to spend the bulk of their holiday budgets shopping online, up from 38 percent last year. But while Cyber Monday is projected to be the biggest shopping day of the year overall, the hottest shopping day for brick-and-mortar retailers is the day after Christmas.
Nearly two-thirds (63 percent) of consumers in the survey say they’re likely to shop in a physical store the day after Christmas, compared to 60 percent and 56 percent who plan to do so on Black Friday and Super Saturday, respectively. How can your retail store get its share of those customers and turn them into loyal patrons?
