Is email marketing part of your business’ strategy yet? It needs to be! As Emily’s article about creating a marketing budget explains:
- Statista reports there were 3.7 billion email users in 2017, and that’s projected to grow to 4.3 billion by 2022.
- According to eMarketer, email had a median ROI of 122 percent; that’s four times higher than social media, direct mail and paid search marketing formats.
- Hubspot reports 86 percent of consumers would like to receive promotional emails from companies they do business with at least monthly.