Apple Intelligence first reactions: from ‘pure slop’ to ‘excellent work’

June 11, 2024

Apple had been among the tech giants most conspicuously absent from — or at least, low-key about — the generative AI craze, at least until today.

At its annual Worldwide Developer Conference (WWDC 2024) in Cupertino, California, the company unveiled its biggest push into generative AI so far: a new service called Apple Intelligence, which will offer a variety of features across Apple devices including Mac computers, iPhones, and iPads.

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