Facebook plays a vital role in the success of most businesses. It serves as a way to connect with customers, share information about business activities and reach out to potential clients. But changes to Facebook’s algorithm have made organic reach harder, as Mark Zuckerberg’s social media unicorn begins strongly favoring paid advertisers over the natural connections that once made the website so valuable as an advertising platform.
If you rely heavily on organic reach to engage with customers, you’ve likely experienced a decline in traffic. After all, Facebook is a business, so it only makes sense that those who pay to advertise are going to get preferential treatment.