Ever heard that one before? It’s been the most common thing social selling trainers and social selling agencies have heard from salespeople for as long as social media has been around. And this belief is the key reason that most sales organizations still haven’t embraced social selling. But I believe it’s a big mistake.
Sort of like when you dumped your old rotary phone for a fancy, speedy push-button version, social media is the new sales phone—and if you’ve been avoiding it, you’re missing out on key opportunities to identify new sales prospects and move them down the sales funnel faster than you ever have before. And that’s the real power of social selling — prospecting at a scale never before achievable.