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Attracting Gen Z Shoppers Doesn’t Have to Be Hard: 7 Tips You Should Know

November 27, 2017

I’ve written quite a bit on Small Business Trends about Generation Z, including the best ways to market to Gen Z shoppers, the one thing Generation Z really wants and six ways to get Generation Z into your store. But with the holiday shopping season in full swing, there’s still more to say about this emerging generation.

What makes Generation Z so important for retailers during the holidays? Not only are they nuts about brick-and-mortar stores, they’re also major holiday shoppers. The National Retail Federation’s 2017 Retail Holiday Planning Playbook has some tidbits that can help you better target Generation Z shoppers (defined in the survey as those born after 1995—though according to the Census Bureau, kids born from 1996-2000 are millennials) in the coming weeks. Here’s what to know about this generation:

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