Augmented reality (AR), best characterized by a real-time blending of virtual objects into real-world settings, is no longer science fiction.
Now accessible by most smartphone cameras, AR has made the move to the mainstream.
And brands have taken notice.
Deloitte identified that almost 90 percent of companies with annual revenues of $100 million to $1 billion are now leveraging AR or VR technology. For smaller firms, a poll conducted by Purch revealed that 10 percent of marketers utilize AR, and 72 percent are planning to in the coming year.