Business owners and management teams already know that automated marketing and CRM benefits companies. It boosts sales, leads to business growth, and enhances the efficiency of the sales department. But did you also know that this technology benefits the consumer? As such, it can lead to higher customer satisfaction ratings for your company.
Understanding the Connection between CRM and Customer Satisfaction
Managing the relationship with your customers maintains the connection between the consumer and the business. In the past, many of these processes were manual. There were spreadsheets, timed emails, and reminders on scratch pads. This system proved to be too one-dimensional.