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Content Marketing Best Practices: The Things You Think Are True

I love reading about content marketing best practices. I devote a good chunk of time each morning to keeping up with what’s going on in the industry.

But I don’t let best practices give me my marching orders. And neither should you.

Content marketing best practices were designed for big companies with big resources

Here’s the thing: Content marketing best practices were designed for big companies with big resources — not for small- and mid-sized businesses, solopreneurs, consultants, etc. I don’t dispute their effectiveness, but I do insist on giving a nod to reality.

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