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Email Validation: A Critical Success Factor in Email Marketing

August 21, 2017

Businesses and consumers alike rely on emails for information and as a primary communication channel. As a result, email marketing is a high priority for businesses of all types and sizes.

Despite the creation of comprehensive email strategies, very few companies include email validation as a weapon in their arsenal. Dead-end email accounts slowly clog up your contact lists, wasting time and dollars as you send messages that are doomed to bounce back. Without this essential tool, even a masterfully crafted email marketing program can fall flat.

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