Competing in the digital space is tough. There are a lot of websites out there, and rivalry for attention is fierce. Success in the digital landscape is reliant on a smorgasbord of factors, but being “found” ranks among the most critical. You may have great content or a unique interface, but if no one can find your site, you won’t gain much traction.
Small businesses face budget limitations when it comes to competing for consumer’s attention and generating business from a website. Enterprises are spending millions of dollars a year to boost search rankings and purchase ads to increase user engagement. But luckily, search success is not reliant on money alone.