Email marketing has the highest ROI of any digital marketing strategy. The channel is so successful that it has a median ROI of 122%, according to a survey conducted by the Data & Marketing Association.
With this level of return, it’s easy to think that sending more emails is better, no matter what. However, while subscribers may love your brand and want to hear from you, they can also grow weary if you overdo it.
When a subscriber gets tired of your messages and stops responding, it’s called email marketing fatigue. The good news is, you can save your subscribers from email marketing fatigue by implementing a few smart marketing strategies.
