Why are you including social media as part of your overall marketing strategy?
Is it for generating leads? Are you building brand awareness or influence? Whichever goal you might have, there’s one universal way of achieving it: engagement.
Social media isn’t a broadcasting platform, and it certainly isn’t meant for only one-way communication. Success on Twitter is all about putting the “social” in social media.
Engagement is how you can accomplish that.
As a basic summary, this is how to define social media engagement:
The process of initiating or responding to outreach.
