When was the last time you bought something, and felt totally out of your element? Maybe it was a computer, or some sort of health care product. Whatever the case – it’s important that the salesman is able to strike a chord without sounding patronizing.
If a computer salesman has a non-techie customer in front of them and launches into a speech about the size of the RAM, it won’t go so well. If a health care supplement provider lists the ingredients without the benefits, it may likely fall on deaf ears.
