What we don’t yet know is where they are on social media. What platform, or platforms, are they using? Which do they engage on the most? On which are they likely to interact with your brand?
That’s what we’re here to discuss. You may think you know your audience down to the last detail, but if you’re out even slightly, you could be missing out on a lot of opportunities. Don’t let that happen.
Are You B2B or B2C?
Let’s quickly get this one out of the way. If you’re B2B, your audience is on Linkedin.