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How to Measure the Results of B2B Influencer Marketing

October 30, 2017

Still on the fence about influencer marketing?

Consider this stat: 49% of people say they rely on third party recommendations before making purchase decisions. This illustrates why B2B influencer marketing is growing in power and popularity among many marketers.

But how does this power and popularity translate to ROI? Can you measure the results of your influencer marketing program? Does lack of effective measurement hold you back from embracing influencer marketing as a tool in your campaigns? We’re here to help.

First, let’s discuss…

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