Technology. The great disrupter. It’s a universal truth that technology drives change. This can be seen throughout history and across industries. With every new invention and innovation, people are forced to evolve how they think and act.
B2B salespeople see this as much as anyone, and it forces them to adapt.
The benefit of adaptation is that it helps you get better. On the downside, rapid change can make it harder to organize your own sales team and get everyone on the same page. Today, we explore how the B2B marketplace is changing, and what you can do about it.
