A lot of brands use YouTube Ads in attempt to get immediate conversions, treating it the same way they’d use Facebook Ads or Twitter Ads. They are, however, staunchly different platforms, and while it’s definitely possible to optimize for conversions (and get them) through YouTube Ads, using this platform to build brand awareness is actually the better choice for most businesses.
In this post, you’ll learn exactly why YouTube Ads for brand awareness can be so effective and how to run these campaigns successfully.
