Marketing automation is a powerful way to keep in touch with your prospects and customers, especially via email.
But the question is, how do you go about it without pushing the wrong button that would lead to unsubscribes?
How many emails do you think your prospects and customers receive daily? 10? 20? 50? More.
According to the Radicati group, an average of 196.3 billion emails were sent and received daily in 2014 and that number is expected to rise to 227.7 billion in 2018.
