The world of email marketing is changing every day, and as more and more brands recognize the value of email marketing – the more difficult it is to stand out in your customers’ inboxes. One way brands can differentiate themselves in email is through video. In fact, including video in your email marketing campaigns and subject lines can increase open rates by 19% and click-through-rates of 200-300%.
While there’s a lot of talk about video in email, it can seem pretty daunting and expensive. Let’s explore how you can (and cannot) include video in your emails, and how to best increase engagement of your content.
