I can say with 100% confidence that Instagram is winning for favorite social platform among the humans I know. But why do people love Instagram so much?
The most common response I hear when asking my friends, family, and acquaintances this question is, “The pictures!” In 2017, digital asset management company Webdam noted that visual social media platforms were growing faster than text-based ones.
Instagram makes it easy for people to beautify their photos with filters and editing tools. People are naturally attracted to these beautified photos and crave more – not to mention the psychology that goes behind receiving “likes” on your own photos, as well as the element of FOMO present when falling behind on your friends’ posts. All of this makes Instagram slightly addictive.
