New Facebook Branded Content Features
The social media giant has introduced some new features that will help marketers amplify brand content and control campaigns with creators.
Amplify Creator Posts
In an official post, the company announced marketers can now directly boost a creator’s post as it appears on the page.
What’s more, marketers can use Facebook targeting and custom audiences to connect with the right people. The creator just needs to give the marketer permission to boost the post when they compose their message and tag the page using the branded content tool.