Many consumers are shopping with mobile devices. How successful consumers can search on a website increasingly determines whether these shoppers will make a purchase or shop somewhere else. A new survey of consumers reveals important data that underlines the importance of getting search, for mobile and voice assistants right.
Significant Mobile Search Shoppers Dissatisfied
Most shoppers reported they were successful. However, almost a third of shoppers reported dissatisfaction with their mobile shopping experience when it came to searching for products on a website.